What would you recommend to Pat, taking into account the above,
What would you recommend to Pat, taking into account the above, and any other important considerations not mentioned for this business?
You are a business consultant. A new client, Pat, recently received a bachelor’s degree in nutrition sciences with a business minor. He has plans for a new business inwhich he will provide home-delivered food and formula for infants and young children. Pat initially contacted you for help in writing his business plan. You have just
received the following from Pat: I got the idea for this business while studying at CU. In my nutrition studies at CU, I have been amazed to learn how many babies
don’t get the food that they should, even in today’s world. There seem to be many reasons for this. The top reasons seem to be simple lack of nutritional knowledge of
the parents, laziness of the parents, and the parents being too busy to buy and prepare proper food for their young children in addition to preparing food for the
older members of the household. In addition, I am the youngest of four children; my three older sisters have each had at least one child in the last 5 years, and I
have seen them, all good intentioned, simply get overwhelmed with all that there is to do. Two of them work full time. One of my sisters is a nurse, and said that she
sees lots of parents of young kids who would “do anything” to be able to more easily make sure their kids get a good balance of really nutritious food. So here is the
idea that I alluded to on the phone: My business will work with the parent(s), the child’s doctor, and a nutritionist to plan out a child’s food requirements. Then, we
will prepare all the food needed by the child. We will deliver this at regular intervals, in most cases every 2 or 3 days, but always often enough that the food is
always fresh when consumed. We will be able to handle special dietary needs (such as allergies or other food intolerance) and preferences (such as vegetarian diets and
religious-based restrictions). My company will deliver the food in “heat and eat” containers that are reused. The client does not even need to wash the containers; we
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