From any recent or current event in the news, discuss and explain the use of these two specific theories that the firms you researched believed in
- In the human resource area, moving toward an employee empowerment culture
- In the marketing area, the theory of penetration pricing
For each of these two, explain the following:
- The issue being addressed that gave rise to employing these theories
- How the theory being followed leads to specific actions on the part of the company
- Results achieved
- If you had been the senior manager in these situations, at those companies, how might you have addressed the situation any differently? What other theory could have been the basis for the decision.